Daniel Klibanoff – Boost Customer Loyalty with Direct Marketing Campaigns

Direct marketing aids your business in establishing direct relationships with your present and potential customers by personalizing offers, letters, and promotions to create an immediate connection with your customer and boost their commitment to the business. Some businesses also combine direct marketing with customer loyalty strategies for building customer relationships, for instance, by sending out birthday cards, invitations for upcoming sale offers, discounts, and more. 

Daniel Klibanoff – Create new sales opportunities 

Daniel Klibanoff is a solid name to reckon with in the direct marketing industry in Asheville, North Carolina, USA. It is a serial entrepreneur known for his innovation and creatives to help business clients churn out millions of dollars as revenue every year. He started his own data business 30 years ago with $500; his company has grown into a prominent name in the area to serve top clients like Citibank, AARP, Chase Manhattan Bank, and many more established names in the corporate world.

He is currently the CEO and President of Multimedia Lists- a leading name in multi-channel data and audience solutions to esteemed global advertisers. He is widely respected by his peers for his expertise in the field of direct marketing and is considered to be an authoritative figure in the industry. Besides work, he is an active philanthropist. He has received outstanding achievement awards from The American Heart Association and the Muscular Dystrophy Association for surpassing goals in fundraising campaigns and displaying leadership skills. 

Believes in giving back to the community 

Along with his wife Cathleen, he has founded an NGO called Angels Among Us that offers financial aid to children who cannot afford a college education and who have shown commitment to civic duty by consistently volunteering in the community. Both believe that if children get opportunities to complete their education, the incidences of substance abuse, poverty, and other social evils will drastically reduce. Besides work and charity, he is fond of spending time with his family, photography, water sports, and films. 

According to him, when you are using direct marketing for your targeted customer, you can communicate directly to them and boost the success rate of your sales over speaking to the mass market. Many people might not be interested in your offering. 

Use of effective methods 

With the help of direct marketing, according to Daniel Klibanoff, you can generate new customers as you adapt better to their needs. You can find new customers and boost sales by using different mediums for direct marketing campaigns like internet display ads, emails, and social media platforms. With your campaigns, you can increase the sales of the specific product, renew sales figures of stale products, extinguish stock, follow up directly with a promotional offer, and boost customer contacts. 

For any business, positive word-of-mouth is the most effective form of marketing, and with it, you can generate more leads and profits for your business. Direct marketing campaigns help give your business a human touch, and they should be embraced by all companies, big or small, for growth!